A few companies have power over most of the media. This makes it hard for smaller, independent companies to get started in the industry....

The theory suggests that media texts contain a variety of messages that are encoded by producers and then decoded by the audience. We see...

The idea that exposure to repeated patterns of representation over long periods of time can shape and influence the way in which people...

According to Banduras SLT, we learn from interacting with others in a social context. We observe, assimilate, and imitate others...

Stereotype - used by media institutions because the audience immediately understands them. They're like a visual shortcut. Repeated so...

Radio Film

What went well on the practical task? We managed to film all of our footage quickly, and with good accuracy. When editing the clips...

Ways to categorise audiences What is an audience? an individual or group of people who read or consume any media text e.g. radio...

Conglomerate - a huge business that owns other businesses Subsidiary - a smaller company owned by a conglomerate. What is the media...

'How does the director use media language to communicate messages and engage the audience' The director uses camera work to emphasise the...

The study of signs something that stands for something else denotation - something we see connotation - what it means example:...

SFX Transitions Order of nature Pace Screen time Transitions Cut - a simple change from one shot to another shot Shot/reverse shot - when...

Music Contrapuntal/Parallel Diegetic/Non-diegetic Off screen/On screen Voice over Emotion Dialogue Music - music composed for the...

If I was on a desert island, the three pieces of media I would take with me would be: Film - The films from the MCU. Podcast - No Such...

Semiotics blue vs red Glee choir vs sports. The man at the front has chosen glee club over football (blue shirt). The teacher in red is...

Horror. We used scared facial expressions , threatening and imposing poses, props (a knife) and red lighting to denote a horror genre...

genre: A type, or way, of defining a theme of media genres of film hybrid genres - when genres mix appeals to a wider audience make media...

Mise en Scene - put in scene Costume Lighting Actors Makeup Props Setting lighting High Hey Lighting - bright, bold lighting, more...

the main colours of the poster are red and blue, denoted by the lighting. The left is predominantly blue, and the right is red. This...