Stereotype - used by media institutions because the audience immediately understands them. They're like a visual shortcut. Repeated so often that we often assume they're normal or true.
Archetype - the ultimate stereotype
Countertype - A representation that challenges traditional stereotypes of groups of people or places
Representation - the way people events and ideas are presented to an audience. The media re-presents the world to us.
Disability
Regional identity
Class
Age
Gender
Ethnicity
Sexuality
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