audience

Ways to categorise audiences

age	viewing method
gender	location
likes/dislikes	native language
social standing

What is an audience?

• an individual or group of people who read or consume any media text

• e.g. radio listeners, game players

Why are they important?

• no audience = no media

• media is produced for profit, so no audience means no profit.

Types of media

• mass audience - those who consume mainstream or popular text. E.g. soaps. Targets a very large group of people

• niche audience - much smaller, very influential. A niche audience is a small, select group of people with a unique interest.

Demographic profiling

A	Higher management, bankers, lawyers, doctors
B	Middle management, teachers, creative and media people
C1	Office supervisors, junior management, nurses, clerical staff, white collar jobs
C2	Skilled manual workers, plumbers, builders, blue collar jobs
D	Semi skilled and unskilled manual workers
E	Unemployed, students, pensioners, casual workers

Psychographic profiling