hawkesd172Dec 9, 20221 min readtheoryMedia Theory5 Language 3 Industry 5 Audience 6 Representation PAPER ONE - news section Question one - audience representation Question four - any...
hawkesd172Oct 31, 20221 min readtheoryCurran and Seaton A few companies have power over most of the media. This makes it hard for smaller, independent companies to get started in the industry....
hawkesd172Oct 31, 20221 min readtheoryHall's reception TheoryThe theory suggests that media texts contain a variety of messages that are encoded by producers and then decoded by the audience. We see...
hawkesd172Oct 31, 20221 min readtheoryGerbner's Cultivation TheoryThe idea that exposure to repeated patterns of representation over long periods of time can shape and influence the way in which people...
hawkesd172Oct 31, 20221 min readtheoryBandura's Social Learning Theory According to Banduras SLT, we learn from interacting with others in a social context. We observe, assimilate, and imitate others...
hawkesd172Sep 23, 20221 min readtheorysemiotics The study of signs something that stands for something else denotation - something we see connotation - what it means example:...