Conglomerate - a huge business that owns other businesses
Subsidiary - a smaller company owned by a conglomerate.
What is the media industry?
The media industry is a collection of organisations that share the production, publication and distribution of media texts.
Examples of media organisations include: Netflix, Disney, BBC, Nintendo, Marvel and the guardian.
A media text is any media product (TV, film, radio, magazine, game) created for an audience. They are used to inform, promote or entertain the audiences consuming them. They can take a range of forms, categorised into either 'old media' or 'new media'; with old media existing before the internet (e.g. TV, film, radio, video games, comic, music) and new media developed since the internet was created (blogs, websites, apps, podcasts.
Media organisations create content in order to make money. The BBC is a public service broadcast, so doesn't produce for profit. It is instead funded by tax payers TV licence.
All media organisations use branding to build up a brand identity that consumers will become loyal to. This can be with logos, advertising, or a specific style or theme withing the media they produce.
Marketing and promotion
To promote new content, organisations do a range of things to make it seen by the public including:
celebrity endorsement (chat show interviews)
cross media campaigns (advertising for a film on the radio or on TV)
market research (finding out what the public likes)
competitive strategies in relation to release timings
Media consumption
Regardless of the audience size we view a media text with, our experiece will be individual. Even so, we have many platforms to discuss our views and feelings about them online.
Media consumption is regulated by internal and external companies so that only to suitable audience views it.
Comments