Tabloid vs Broadsheet

Tabloid (poplars)

• story per page

• more adverts

• more images than text (high image : text ratio)

• san-serif fonts

• lots of red

• use of puns/ humour

• large font headlines, in caps or underlined

• soft news (gossip, TV, royals, celebrities)

• news that causes panic

• low register language

• target audience - C2DE

Broadsheet (qualities)

• lots of stories on each page

• primarily black and white

• all serif fonts

• less colour, but has more meaning

• higher text : image ratio

• formal language

• high register

• lots of facts and statistics

• hard news (politics, business)

• columns

• target audience - ABC1