Daily Mail - Mid Market
What are the main stories?
On the right are the top stories on the Mail website. There is a mix of hard and soft news, with the bigger stories being hard news. It looks like the soft news has been used to fill the gaps in the layout of the paper.
The language used it dramatic and the headlines are long. In a print newspaper, these headlines would be shorter, but in such a crowded website the extra information is used to draw readers into each article.
The articles use the news values of negativity, personalisation and unexpectedness the most in its article headings.
Main Images
On the biggest story, the main images are of the woman murdered, her mother, her killer and the letter sent to the England team. The representation is minimal, with it being primarily white women. The only POC is the man responsible for the murder. This is a very negative representation, as there are no other images showing other ethnicities and religions. On the rest of the website homepage, the images are mostly of white men and women.
Links to front pages
The website stories and the print front page are very different, and the stories are not the same. The print has all hard news and solemn articles. The website has different articles, with much more soft news and entertainment.
Social Media
The Daily Mail has Facebook, Instagram, Snapchat, YouTube, Pinterest and twitter accounts
Links
Each page has a sub menu with more specific links. The one above is from the homepage.
Audience Comments
This is what the audience said about the Qatar murder headline on the website. Mostly, the audience thinks the world cup shouldn't be held there, but a few have the opposite view.
The comments themselves haven't been changed, but overall they have been moderated, so not all of the original comments might be here.
CLIFT
The layout of the website is very busy, with very little gutter or blank space. Aside from the first main headline, the font of the other article headlines is relatively small. All of the smaller headlines are the same colour as the section navigation bar. For example on the homepage the links and the headlines are blue. The Daily Mail is also a conservative paper, so blue being its primary colour is fitting. The website has a high text to image ratio, as headlines are long compared to their small accompanying images. The fonts are mostly San-serif.
Adverts
When I view the website, my adverts are mostly clothing based. They are repeated across the site. The products being advertised are women's coats and men's novelty jumpers.
Video Example
The Sun - Tabloid
What are the main stories?
The top half of stories on the left are hard news, and then the lower you go the more soft news there is. As a Tabloid the Sun reports on more soft news.
The language used is bold and the headlines are short and snappy. There is more use of puns and catchphrases rather than serious phrases.
There are news values of continuity, proximity, unexpectedness and elite persons used in the stories on the home page.
Main Images
The main image on the site is on the first article, as it is the biggest and first story that loads on the page. It shows Rishi Sunak and Jeremy Hunt together. There are some smaller inset images of a struggling lady, and elderly woman and a person in a wheelchair. These images represent a range of people, both with high power and none at all. The inset images are there to represent the minorities and struggling groups of people who are going to benefit from the new scheme to fight the cost of living crisis.
Links to the front page
The homepage of the Sun website is very different to the print front page. There is no mention of the support scheme or Kate Moss. There is a larger story about Ronaldo on the website, but it is further down. The edition of the Sun printed that day is an exclusive, which is why it doesn't have any other articles or headlines printed on it.
Social Media
The Sun has Twitter, Facebook, Instagram, and Snapchat.
Links
These are the links at the top of the Sun's homepage. Each page has its own set of sub links within that category.
Audience Comments
The Sun doesn't allow comments on their articles, however they do provide interactive polls on some of their articles, that when answered show what other people have answered. This gives us an idea of who the audience of that article are.
The poll on the right is from the headline article on the website.
CLIFT
The website is much less crowded that the Daily Mail. There is a lot of black space at the edges if the page, and the articles are larger and spaced better. There are a few big articles, and then horizontal and vertical strips of other articles. The text size is readable, and mostly san-serif font. Most of the colour comes from the photos. On each article there is coloured category at the top. This makes it easier to group articles as the reader will get to know the which category is which colour.
There is a higher image to text ratio.
Adverts
There isn't as many adverts on the Sun website. When I was on the site I got adverts for Christmas shopping and life insurance for over 60s, neither of which are particularly relevant to me.
Videos
This is an example of a video on the Sun website. In the rest of the article the contents of the clip are discussed and pictures are taken from it.
Conventions of a tabloid
Conformed - more showbiz/gossip stories, sans-serif font, saturated colour and red, lots of pictures, informal register, red masthead, more hard news stories on the homepage than on a print front page.
Subverts - little use of banner headlines, most headlines are not capitalised, less photo dominated front page,
The Guardian - Broadsheet
What are the main stories?
The main stories on the homepage are about Rishi Sunak, the G20 summit and the COP27 meeting. Smaller stories on the page are about politics and the climate.
There is very little soft news on the homepage, and it is only found nearer the bottom. This is typical of a broadsheet as they target themselves to a more sophisticated audience.
The language is high resister, and the headlines are long. There are news values of proximity, unambiguity, elite persons and continuity used.
Main Images
The main images on the biggest articles are of powerful people like Rishi Sunak and a representative of the Russian federation. Rishi looks very casual and relaxed, which paired with an article about him not apologizing for the state for the economy, makes him look very insincere and as if he's not taking the job very seriously. The other images on the page show mostly men and crowds.
Links to the front page
Comments